Peruri Expands Operation To Digital Security Business Area

Karawang, W Java (Antara Bali) - State-owned money printing company Peruri has expanded operation to digital security business area in preparation to enter the era of integrated smart security to be competitive and able to keep pace with the modernization.

"In order to have  greater competitiveness  in digital era we are expanding our wings to digital security that we could provide an integrated smart security service," President Director of Peruri Prasetio said here, Thursday.

The expansion is prompted  by the rapid advancing technology  that necessitated change in the world economic system that forces Pweruri to continue to expand  from  service  to business model, he said.

"We are not only strengthening our core business of money printing , but we are also expanding operation to digital security business area through our subsidiary Peruri Digital Security by providing solution  such as  Certificate Authentication  and  Smart Card," he said.

Peruri also has a strategy in entering the  era of integrated smart security, which is centered in transformation of company including transformation of human resources, business , structure and system as well as culture, according to him.

"With the transformation we hope Peruri could continue to chalk up positive growth in the coming years," he said.

In a bid to achieve the positive growth, this year Peruri will  be focused on market expansion,  promoting reputation and strengthening competitiveness, he added.

The strategic steps include reorientation of market from formerly focused only on domestic market to global market, and restructuring parent and subsidiaries to be more effective in marketing, he said.

"Another strategic step is reorganization to be in line with the 2016  company budget working plan  and long term business road map,"  Prasetio said.

With the strategic steps  and preparation made ahead of the era of  integrated smart security, the company is set to contribute significantly to the country's economic development, he said.

Peruri chalked up around  Rp3.051 trillion in income in 2015 or more than doubling income of Rp1.39 trillion in the previous year.

Its net profit  rose to Rp284 billion or an increase of  more than ten times  from Rp23.49 billion in 2014.

The company signed a memorandum of understanding to improve synergy with  a number of state construction companies including  construction  companies -- Adhi Karya, Amarta Karya, Brantas Abipraya, Hutama Karya, Istaka Karya, Pembangunan Perumahan, Nindya Karya, Perum Perumnas, Waskita Karya  and Wijaya Karya.

It also signed MoU with state-owned telecommunication company to develop digital business. (WDY)