Karawang, W Java (Antara Bali) - State-owned money printing company Peruri has expanded operation to digital security business area in preparation to enter the era of integrated smart security to be competitive and able to keep pace with the modernization.
"In order to have greater competitiveness in digital era we are expanding our wings to digital security that we could provide an integrated smart security service," President Director of Peruri Prasetio said here, Thursday.
The expansion is prompted by the rapid advancing technology that necessitated change in the world economic system that forces Pweruri to continue to expand from service to business model, he said.
"We are not only strengthening our core business of money printing , but we are also expanding operation to digital security business area through our subsidiary Peruri Digital Security by providing solution such as Certificate Authentication and Smart Card," he said.
Peruri also has a strategy in entering the era of integrated smart security, which is centered in transformation of company including transformation of human resources, business , structure and system as well as culture, according to him.
"With the transformation we hope Peruri could continue to chalk up positive growth in the coming years," he said.
In a bid to achieve the positive growth, this year Peruri will be focused on market expansion, promoting reputation and strengthening competitiveness, he added.
The strategic steps include reorientation of market from formerly focused only on domestic market to global market, and restructuring parent and subsidiaries to be more effective in marketing, he said.
"Another strategic step is reorganization to be in line with the 2016 company budget working plan and long term business road map," Prasetio said.
With the strategic steps and preparation made ahead of the era of integrated smart security, the company is set to contribute significantly to the country's economic development, he said.
Peruri chalked up around Rp3.051 trillion in income in 2015 or more than doubling income of Rp1.39 trillion in the previous year.
Its net profit rose to Rp284 billion or an increase of more than ten times from Rp23.49 billion in 2014.
The company signed a memorandum of understanding to improve synergy with a number of state construction companies including construction companies -- Adhi Karya, Amarta Karya, Brantas Abipraya, Hutama Karya, Istaka Karya, Pembangunan Perumahan, Nindya Karya, Perum Perumnas, Waskita Karya and Wijaya Karya.
It also signed MoU with state-owned telecommunication company to develop digital business. (WDY)
