Jakarta (Antara Bali) - UK-based talkSPORT, the world's biggest sport radio station, here Wednesday announced plans for its expansion into Asia.
Speaking to an audience of public and commercial broadcasters from across Asia at Radio Asia 2012 in Jakarta, talkSPORT Director of Strategy Jimmy Buckland announced that the talkSPORT team aims to work collaboratively with Asia's leading radio broadcasters to deliver the brand to sports fanatics across the continent.
The announcement follows talkSPORT's recent agreement to become the official Global Audio Partner of the Barclays Premier League for the next four football seasons (2012/13 - 2015/16).
The deal grants talkSPORT an exclusive package of audio rights outside Europe for the next four seasons, with internet users across Asia gaining access to an innovative new service from August 2012, offering commentary on all 380 Barclays Premier League games in English, Spanish and Mandarin.
Speaking to delegates from the leading Asian broadcasters, talkSPORT announced its desire to work with local partners to launch its new 24 hour sports FM radio services in key markets which include Jakarta, Singapore, Malaysia and Thailand initially followed by India and the Philippines, with further services becoming available in markets in China and India.(IGT)
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