Denpasar (Antara Bali) - The government will team up with business players to
promote Indonesian tourism in Japan, head of the Bali tourism office
Anak Agung Gede Juniartha Putra has said.
"We will tell the plan to the Central Government. More aggressive
promotion is important as Japan is a potential market," Juniartha Putra
said here on Friday night.
The difficulty is limited direct flights between Japan and Bali,
he said on the sidelines of welcoming a group of Japanese tourists using
chartered flight at the Gusti Ngurah Rai International Airport .
Continued promotion is needed although Bali has been well known
all over the world. Promotion could be conventionally or through
networks to convince Japanese tourists, he said.
"Interest in visiting Bali is strong among Japanese tourists. It
is obvious from their using chartered flight of the Japan Airlines to
carry 587 persons in three flights on June 17, 20 and 23," Juniartha
Putra said.
Juniartha said one of the main factors to promote tourism is availability of transport facility or regular flights.
Since Japan Airlines (JAL) stopped flights to Bali in September
2010, the number of Japanese tourists to Bali has declined sharply.
"Japanese tourists want direct flight. Indeed since JAL stopped
service to Bali, there was another airline taking over in serving the
Jaoan-Bali route, but generally Japanese have greater confidence in
their own airlines," Juniarta said.
Juniartha Putra said he hoped that when JAL resumes service to
Bali from Narita, the number of Japanese tourists would continue to rise
in number.
Bali has set a target for foreign visits at 5.5 million in 2017.
"We are optimistic the number of foreign visitors would increase
from year to year, therefore, we need to coordinate with the regional
administration and the tourism ministry in promoting Bali in Japan. The
tourism Ministry is also interested in attracting more foreign tourists
to meet the target of 20 million tourists to visit the country in
2019," Juniarti said.
Meanwhile, President Director of Rama Tours Travel, Makiko
Iskandar, said it is time to relaunch promotional campaign in Japan
while seeking to persuade JAL into reopening regular flights to Bali.
"More aggressive promotions is needed . Certainly the cost of
promotion is expensive, but long term result is also big in foreign
exchange income," Makiko said.
Therefore, the right step is launching promotion in Japan
especially as JAL has shown interest by trying with chartered flight, he
added.
"This is a good opportunity to attract Japanese tourists if JAL
will resume flights to Bali. If the government is serious in making
approaches to the Japanese government, JAL might reopen regular flights
to Bali," he said.
The Indonesian government is set to make its tourism sector to
rank among among the biggest foreign exchange earning sectors for the
country. (WDY)
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