Nusa Dua (Antara Bali) - Siloam Hospital Group, Indonesia's leading healthcare provider has formalized a brand merger with BIMC Hospital Nusa Dua, claimed as one of the country's most respected medical facilities located in a tourist destination of Nusa Dua to serve Bali communities based on international quality standard.
"It is the time for BIMC Siloam Nusa Dua to begin providing affordable, quality healthcare to the local market, essentially to all of Bali's communities who now have greater access to all hospitals in our group including this fine facility," Director of BIMC Siloam Nusa Dua Dr I A Made Ratih Komala Dewi said here on Wednesday.
She said Siloam Group acquired BIMC Hospital in 2014 which now has a new name and logo as BIMC Siloam Nusa Dua.
Opened in 2012, BIMC has been considered as the island's most trusted medical facility amongst tourists and the expatriate community for both elective and non-elective treatments.
Ratih explained that almost 70 percent of their patients are international tourist who stay in Bali during vacation.
The two-floor hospital, set in lush and manicured surroundings, is the only medical facility within easy reach from tourist areas including Nusa Dua, Tanjung Benoa, Jimbaran and Uluwatu.
BIMC recently earned the national accreditation of "Paripurna" on medical facility from Hospital Accreditation Committee (KARS) in March 2017.
Prior to that of, BIMC was awarded by the Australian Council on Healthcare Standards International (ACHSI), an independent and nonprofit organization that closely examines and assesses hospitals before providing accreditation.
She added its surveyors look at the many details such as facilities infrastructures, policies, protocols and staff along with the role of the facility plays in a community.
Director of Network, Reach and Development Siloam Hospitals Head Office, Kamaljeet Singh Gill on a press statement said that the merger will generate a positive market reaction and improve trust.
"We are expecting a 40 percent conversion rate of total patients from local communities," Kamaljeet said.
Medical Service Director Dr Hermes Santosa added to support the awareness of the brand merger, BIMC Siloam Nusa Dua adds more specialists practice within hospital with more affordable prices without compromising healthcare quality.
Specialists practicing in the BIMC polyclinic include internal medicine specialists, ENT specialists, pediatricians, dentists, anesthesiologists, obstetricians and gynecologists, cardiologists, neurologists, general and orthopedic surgeons, and surgical oncologists.
"We have now 33 specialists and 16 general practitioners. We plan to add our specialists more," he said.
He stated the BIMC Siloam polyclinic will accept patients using national identity such as KTP, Kitas holders and to those with local insurance from Monday to Saturday.
As part of the BIMC marketing management strategy, the merger will conduct a humble approach that will embrace the hospital experiences and explain how it will shape Bali’s collective future, while maintaining core values and acting as a partner within the community, he added.
As part of its re-branding awareness campaign, BIMC Siloam Nusa Dua to have an open house for public, scheduled from April 28-29 and May 5-6 2017, to see its facilities and services.(DWA)
