Bogor, W Java (Antara Bali) - President Joko Widodo (Jokowi) has
encouraged the Indonesias youths to build businesses by utilizing the
current lifestyle.
"Now it becomes a lifestyle, a way of life, young people are now
hanging out in coffee shops while carrying a lot of laptops,
smartphones, bringing the black coffee drinkings to cappuccino or
blended coffee with different tastes. I think these kinds of innovations
become a great opportunity (to build businesses)," the president said
in his speech at the Evening Coffee event held at the Bogor Palace on
Sunday.
The president who wore a white shirt was discussing with the
original Indonesian coffee drinkers in the event which was also attended
by several film actors of Coffee Philosophy such as Chico Jericho,
Julie Estelle, and producer Handoko.
On the occasion, the head of state also asked the youths to build businesses that introduce Indonesian products worldwide.
"Try jumping. Although selling the martabak (type of food made from
floor, egg, and other ingredients and fried) but it can jump. Well (of
course) the international standard of martabak. Today, we do not sell
fixed assets, light asset, but the brand value," Jokowi reminded.
According to him, enterprises of food or beverages in Indonesia,
which was pioneered by the youths have development potential.
The Evening Coffee event held by the office of presidential staff
along with the Creative Economy Agency, invited as many as 115
entrepreneurs of coffee drinkings in commemorating the World Coffee Day
2017.(*)
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