Washington (Antara Bali) - Will tweets make the difference in the 2012 US presidential election?
Twitter and other social media are being used by candidates to energize supporters, raise funds and shift the focus of the public debate for what some call the nation's first "social election" in November.
Twitter has the potential "to sway the national narrative," said Zach Green, head of the media consultancy 140Elect, which advises candidates on how to use Twitter.
Because Twitter democratizes the delivery of information, tweets can help a candidate by getting out a message that might not be seen on traditional media like newspapers and television.
"Twitter is a way of injecting a message into the national conversation before anyone writes the story you can get your side out there," Green told AFP.
"You can also go around the national discussion because Twitter allows candidates to reach their constituencies without a gatekeeper."
Tony Fratto, a former White House and US Treasury spokesman in the George W. Bush administration who is now a partner in the consulting firm Hamilton Place Strategies, said Twitter can be a game-changer.
"It has made it possible for campaigns to immediately communicate with large numbers of potential voters in about the cheapest way you can imagine," Fratto said.(*/T007)
COPYRIGHT © ANTARA News Bali 2012
Twitter and other social media are being used by candidates to energize supporters, raise funds and shift the focus of the public debate for what some call the nation's first "social election" in November.
Twitter has the potential "to sway the national narrative," said Zach Green, head of the media consultancy 140Elect, which advises candidates on how to use Twitter.
Because Twitter democratizes the delivery of information, tweets can help a candidate by getting out a message that might not be seen on traditional media like newspapers and television.
"Twitter is a way of injecting a message into the national conversation before anyone writes the story you can get your side out there," Green told AFP.
"You can also go around the national discussion because Twitter allows candidates to reach their constituencies without a gatekeeper."
Tony Fratto, a former White House and US Treasury spokesman in the George W. Bush administration who is now a partner in the consulting firm Hamilton Place Strategies, said Twitter can be a game-changer.
"It has made it possible for campaigns to immediately communicate with large numbers of potential voters in about the cheapest way you can imagine," Fratto said.(*/T007)
Editor : Nyoman Budhiana
COPYRIGHT © ANTARA News Bali 2012