Metodologi yang digunakan untuk memilih perusahaan BUMN yang masuk dalam kategori-kategori tersebut menggunakan sejumlah rangkaian survei dan penjurianJakarta (ANTARA) - The Iconomics kembali menggelar apresiasi kepada perusahaan badan usaha milik negara (BUMN) dalam "Indonesia BUMN Awards 2021", yang menjadi panggung penghargaan paling semarak terhadap praktik pembentukan citra BUMN.
"Metodologi yang digunakan untuk memilih perusahaan BUMN yang masuk dalam kategori-kategori tersebut menggunakan sejumlah rangkaian survei dan penjurian," kata Founder & CEO The Iconomics Bram S. Putro dalam keterangannya di Jakarta, Rabu.
Bram menjelaskan dalam penghargaan itu untuk pertama kalinya diselenggarakan event penilaian prestasi branding yang sekaligus meliputi 4 karya terbesar insan komunikasi dan public relations (PR).
Adapun empat karya tersebut meliputi BUMN Brand Equity Award sebagai Penghargaan brand BUMN yang memiliki Brand Awareness & Reputation tertinggi di kategori industrinya. Kedua, BUMN Annual Report Award yakni Penghargaan annual report 2020 BUMN yang memiliki kreativitas ide, kualitas eksekusi dan kesesuaian dengan tema terbaik di kategori industrinya.
Ketiga, BUMN Company Profile Award (Video + Print) yakni Penghargaan company profile 2020-2021 BUMN, yang memiliki kreativitas ide, kualitas eksekusi dan kesesuaian dengan tema terbaik di kategori industrinya.
Keempat, BUMN Corporate Communications & PR Strategy Award yakni Penghargaan terhadap strategi komunikasi dan PR BUMN selama tahun 2020-2021 dengan kreativitas ide, kesesuaian dengan corporate objectives, dan efektivitas kampanye terbaik di industrinya.
Dikatakannya, dalam penghargaan ini dibagi dalam 2 kelompok besar, yakni brand equity dan corporate brand communication awards. Dalam brand equity terdiri dari Brand Popularity, Brand Image, Customer Satisfaction dan Social Economy Contribution.
Sedangkan pada Corporate Communications Awards terdiri dari Annual Report, Company Profile Video, Company Profile Print dan Corporate Communications & PR Strategy.
Bram S. Putro menjelaskan proses penjurian yang dilakukan secara online mengeksplorasi informasi yang sangat luar biasa dari para perusahaan BUMN. Dalam penjurian ini juga melibatkan sejumlah praktisi dan periset yang reputable untuk memberikan penilaian kepada para kandidat.
Dalam kondisi pandemi COVID-19 ini, penguatan brand equity menjadi kunci yang sangat penting bagi perusahaan BUMN. BUMN harus senantiasa menjaga reputasinya di tengah disrupsi yang terjadi saat ini.
Oleh karena itu, tidak hanya penghargaan melalui Indonesia BUMN Awards 2021, tapi ada juga seminar yang harapannya dapat memberikan insight kepada para perusahaan BUMN.
Indonesia BUMN Awards 2021
Kategori Brand Equity
No
Nama Perusahaan
Kategori Brand Equity
Title
1
PT Telkom Indonesia (Persero) Tbk
Telecommunication
- The Best Brand Popularity in Telecommunications Category
2
PT Telekomunikasi Seluler
Telecommunication
- The Best Brand Image in Telecommunications Category
- The Best Customer Satisfaction in Telecommunications Category
3
PT Reasuransi Indonesia Utama (Persero)
Reassurance
- The Best Brand Image in Reassurance Category
- The Best Customer Satisfaction in Reassurance Category
4
PT Waskita Karya (Persero) Tbk
Construction
- The Best Brand Image in Construction Category
5
PT Wijaya Karya (Persero) Tbk
Construction
- The Best Brand Popularity in Construction Category
6
PT Adhi Karya (Persero) Tbk
Construction
- The Best Customer Statisfaction in Construction Category
7
PT Hutama Karya (Persero)
Construction
- The Best Social Economy Contribution in Construction Category
8
PT Pembangunan Perumahan (Persero) Tbk
Construction
The Best Customer Statisfication in Construction Category
9
PT Pertamina (Persero)
Oil & Gas
- The Best Brand Popularity in Oil & Gas Category
- The Best Brand Image in Oil & Gas Category
- The Best Social Economy Contribution in Oil & Gas Category
10
PT Perusahaan Listrik Negara (Persero)
Electricity
- The Best Brand Popularity in Electricity Category
- The Best Social Economy Contribution in Electricity Category
11
PT Pertamina Lubricants
Lubricants
- The Best Brand Popularity in Lubricants Category
- The Best Brand Image in Lubricants Category
12
PT Bank Mandiri (Persero) Tbk
Bank
- The Best Brand Popularity in Bank Category
- The Best Brand Image in Bank Category
13
PT Bank Rakyat Indonesia (Persero) Tbk
Bank
- The Best Social Economy Contribution in Bank Category
14
PT BNI Life Insurance
Life Insurance
- The Best Brand Popularity in Life Insurance Category
15
PT Jasa Raharja
Mandatory Insurance
- The Best Brand Popularity in Mandatory Insurance Category
- The Best Social Economy Contribution in G Mandatory Insurance Category
16
PT TASPEN (Persero)
Mandatory Insurance
- The Best Brand Image in Mandatory Insurance Category
17
PT Asuransi Tugu Pratama Indonesia (Persero)
General Insurance
- The Best Brand Image in General Insurance Category
18
PT Asuransi Kredit Indonesia
Special Category Insurance
- The Best Brand Image in Special Category Insurance
19
PT Jaminan Kredit Indonesia
Special Category Insurance
- The Best Social Economy Contribution in Special Category Insurance
20
PT Pegadaian (Persero)
Other Financial Services
- The Best Brand Popularity in Other Financial Services Category
- The Best Customer Satisfaction in Other Financial Services Category
21
PT Penjaminan Infrastruktur Indonesia (Persero)
Other Financial Services
- The Best Brand Image in Other Financial Services Category
22
PT BRI Danareksa Securities
Security
- The Best Brand Popularity in Security Category
- The Best Brand Image in Security Category
23
PT Semen Indonesia (Persero) Tbk
Building Materials
- The Best Brand Popularity in Building Materials Category
- The Best Brand Image in Building Materials Category
24
PT Pupuk Indonesia (Persero)
Basic Industry
- The Best Brand Popularity in Basic Industry Category
- The Best Brand Image in Basic Industry Category
- The Best Social Economy Contribution in Basic Category
25
PT Pindad (Persero)
Defense Industry
- The Best Brand Popularity in Defense Industry Category
26
PT Kimia Farma Tbk
Pharmaceuticals
- The Best Brand Popularity in Pharmaceuticals Category
27
PT Bio Farma (Persero).
Pharmaceuticals
- The Best Brand Image in Pharmaceuticals Category
- The Best Social Economy Contribution in Pharmaceuticals Category
28
PT Perkebunan Nusantara (Persero) III
Plantations
- The Best Brand Popularity in Plantations Category
29
Perum Bulog
Food
- The Best Brand Popularity in Food Category
- The Best Brand Image in Food Category
- The Best Social Economy Contribution in Food Category
30
PT Jasa Marga (Persero) Tbk
Toll Road Operator
- The Best Brand Popularity in Toll Road Operator Category
- The Best Brand Image in Toll Road Operator Category
31
PT Kereta Api Indonesia (Persero)
Public Transportation
- The Best Brand Popularity in Public Transportation Category
- The Best Brand Image in Public Transportation Category
32
PT Pelayaran Nasional Indonesia (Persero)/Pelni
Shipping
- The Best Brand Popularity in Shipping Category
- The Best Social Economy Contribution in Shipping Category
33
PT Angkasa Pura II (Persero)
Airport Operator
- The Best Brand Image in Airport Operator Category
- The Best Social Economy Contribution in Airport Operator Category
34
PT Angkasa Pura I (Persero)
Airport Operator
- The Best Brand Popularity in Airport Operator Category
35
PT Pelabuhan Indonesia (Persero) II
Port Operator
- The Best Brand Popularity in Port Operator Category
- The Best Brand Image in Port Operator Category
36
PT POS Indonesia (Persero)
Postal & Courrier Service
- The Best Brand Popularity in Postal & Courrier Service Category
- The Best Social Economy Contribution Postal & Courrier Service Category
37
PT Kliring Berjangka Indonesia
Financial Industry Support
- The Best Brand Image in Financial Industry Support Category
38
Perum Perumnas
Developer
- The Best Brand Popularity in Developer Category
- The Best Brand Image in Developer Category
39
PT Aneka Tambang (Persero) Tbk
Mining
- The Best Brand Popularity in Mining Category
40
MIND ID
Mining
- The Best Brand Image in Mining Category
Kategori Corporate Communication
No.
Perusahaan
Kategori Corcom
Title
1
PT Telkom Indonesia (Persero) Tbk
IT & Telecommunication
- Best Company Profile Video in IT & Telecommunication Group Category
2
PT Telekomunikasi Seluler (Telkomsel)
IT & Telecommunication
- Best Annual Report in IT & Telecommunication Group Category
3
PT Len Industri (Persero)
IT & Telecommunication
- Best Corporate Communications Strategy in IT & Telecommunication Group Category
4
PT Danareksa (Persero)
Finance
- Best Company Profile Print in Finance Group Category
5
PT Bank Mandiri (Persero) Tbk
Finance
- Best Annual Report in Finance Group Category
6
PT Bank Rakyat Indonesia (Persero) Tbk
Finance
- Best Company Profile Video In Finance Group Category
7
PT Jasa Raharja (Persero)
Finance
- Best Corporate Communications Strategy in Finance Group Category
8
PT Waskita Karya (Persero) Tbk
Construction Group Category
- Best Company Profile Video In Construction Group Category
- Best Corporate Communications Strategy In Construction Group Category
9
PT Wijaya Karya (Persero) Tbk
Construction Group Category
- Best Annual Report in Construction Group Category
10
PT Pembangunan Perumahan (Persero) Tbk
Construction Group Category
- Best Company Profile Print in Construction Group Category
11
PT Pertamina (Persero)
Mining & Energy
- Best Annual Report In Mining & Energy Group Category
- Best Corporate Communications Strategy in Mining & Energy Group Category
12
PT Pembangkitan Jawa Bali
Mining & Energy
- Best Company Profile Print In Mining & Energy Group Category
- Best Company Profile Video In Mining & Energy Group Category
13
PT Pupuk Indonesia (Persero)
Basic Group
- Best Annual Report in Basic Group Category
- Best Company Profile Print in Basic Group Category
14
PT Krakatau Steel (Persero) Tbk
Basic Group
- Best Corporate Communications Strategy in Basic Group Category
15
PT Semen Gresik
Basic Group
- Best Company Profile Video in Basic Group Category
16
PT Kimia Farma (Persero) Tbk
Food & Pharmaceuticals
- Best Annual Report in Food & Pharmaceuticals Group Category
17
PT Bio Farma (Persero)
Food & Pharmaceuticals
- Best Company Profile Print in Food & Pharmaceuticals Group Category
- Best Company Profile Video in Food & Pharmaceuticals Group Category
18
PT Rajawali Nusantara Indonesia (Persero)
Food & Pharmaceuticals
- Best Corporate Communications Strategy in Food & Pharmaceuticals Group Category
19
PT Jasa Marga (Persero) Tbk
Transportation & Logistics
- Best Corporate Communications Strategy in Transportation & Logistics Group Category
20
PT Angkasa Pura II (Persero)
Transportation & Logistics
- Best Annual Report in Transportation & Logistics Group Category
21
PT Angkasa Pura I (Persero)
Transportation & Logistics
- Best Company Profile Print In Transportation & Logistics Group Category - Best Company Profile Video In Transportation & Logistics Group Category
Special Mention
No.
Perusahaan
Kategori Special Mention
Title
1
PT Perusahaan Listrik Negara (Persero)
Mining & Energy
- Special Mention Company Profile Print in Mining & Energy Group Category
2
PT Indonesia Power
Mining & Energy
- Special Mention Company Profile video in Mining & Energy Group Category
3
PT Pembangunan Perumahan (Persero) Tbk
Construction
- Special Mention Annual Report in Construction Group Category
4
Perum Perhutani
Food & Pharmaceuticals
- Special Mention Company Profile Video in Food & Pharmaceuticals Group Category
5
PT Perkebunan Nusantara (Persero) III
Food & Pharmaceuticals
- Special Mention Company Profile Print in Food & Pharmaceuticals Group Category
6
PT Kereta Api Indonesia (Persero)
Transportation & Logistics
- Special Mention Corporate Communication in Transportation & Logistics Group Category
7
PT Pelabuhan Indonesia (Persero) II
Transportation & Logistics
- Special Mention Company Profile Video in Transportation & Logistics Group Category
8
PT Pelayaran Nasional Indonesia (Persero)
Transportation & Logistics
- Special Mention Company Profile Video in Transportation & Logistics Group Category
9
PT Penjaminan Infrastruktur Indonesia (Persero)
Finance
- Special Mention Annual Report in Finance Group Category
10
PT Permodalan Nasional Madani (Persero)
Finance
- Special Mention Company Profile Video in Finance Group Category
11
PT Perusahaan Gas Negara Tbk
Mining & Energy
- Special Mention Annual Report in Mining & Energy Group Category
12
PT Semen Indonesia (Persero) Tbk
Basic Group
- Special Mention Annual Report in Basic Group Category
13
PT Pupuk Indonesia (Persero)
Basic Group
- Special Mention Company Profile Video in Basic Group Category.
Pewarta: Ahmad Buchori
Editor: Kelik Dewanto
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